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Designing the First Year at MIT


Core Instructors

Bryan MoserBryan Moser (lead)
Bryan Moser is Academic Director and Senior Lecturer, MIT Systems Design & Management, and currently serves as associate director of MIT’s Strategic Engineering Research Group and is a project associate professor at the University of Tokyo and director of its Global Teamwork Lab.

He earned his doctorate at the University of Tokyo’s Graduate School of Frontier Sciences, where he was mentored by Professors Fumihiko Kimura and Hiroyuki Yamato.

He researched the dynamics and coordination of complex, global engineering projects.

Moser has more than 26 years of industry experience around the world in technology development, rollout, and sustainable operations in aerospace, automotive, heavy machinery, transportation, energy, telecom, and global services. His research focuses on developing high-performance teams for technically complex projects through the design of socio-technical systems.

Beginning with his early academic years at MIT, Moser has had a long record of service to the Institute. He believes strongly in the engagement of scientists and technologists in public life.

As an undergraduate, while a student in Course 6 (Electrical Engineering and Computer Science), Moser twice served as president of the MIT student body and was subsequently awarded the Karl Taylor Compton Prize for outstanding achievements in citizenship and devotion to the Institute’s welfare.

As a graduate student he was selected as a Hugh Hampton Young (HHY) fellow. The award not only recognizes academic achievement, but also exceptional personal and character strengths, with heavy emphasis on the perceived overall potential of the candidate to have a positive impact on humanity. Today Moser serves as a trustee of the HHY Council, selecting fellows each year.

Raised in Northern Kentucky, Moser has lived around the world. He now resides in Winchester, MA, with his spouse, Harunaga Yamakawa Moser.

Bruce Cameron (lead)
Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 30-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 40 graduate students, and has directed research projects for BP, Sikorsky, Nokia, Caterpillar, NSTAR, AMGEN, Verizon, NASA, and Amazon. Current research efforts include:

  • Platform management in large R&D organizations
  • System architecture of complex systems
  • Strategic management of stakeholder needs in international partnerships
  • Network analysis of customer requirements priority

Dr. Cameron teaches the System Architecture core class for the System Design and Management program, where he has taught over 500 students. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT for several years. Additionally, Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 2500 participants.

As a consultant, Dr. Cameron works with companies to develop strategies for entering new markets, building flexible product lines and achieving cost savings. Dr. Cameron’s clients include Fortune 500 firms in high tech, aerospace, transportation, and consumer goods.

Previously, Dr. Cameron worked in high tech and banking, where he built advanced analytics for managing complex development programs. Earlier in his career, he was a system engineer at MDA Space Systems, and has built hardware currently in orbit. He is a past board member of the University of Toronto.

Glen UrbanGlen Urban
Glen Urban is the David Austin Professor in Marketing, Emeritus, and MIT Sloan School Dean, Emeritus.

Urban concentrates on the fascinating area of trust-based marketing on the Internet. In particular, he explores how trust is built on a website, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the “push” type of marketing commonly observed. He has examined the use of consumer storytelling to improve brand social media effectiveness and trust. Recent research has focused on morphing ads and websites to match individual consumer cognitive styles. His most current research concentrates on use of deep learning algorithms and big data to improve marketing efficiency.

Urban holds a BS in mechanical engineering and an MBA from the University of Wisconsin as well as a PhD in marketing from Northwestern University.

Maria YangMaria Yang
Maria Yang is Associate Professor of Mechanical Engineering. Her work focuses on the process of designing. She served as Director of Design at Reactivity, Inc. She is an ASME Fellow, and the recipient of an NSF CAREER Award and the ASEE Merryfield Award. She earned her SB from MIT, and an MS and PhD from Stanford, all in Mechanical Engineering.

Yang’s research considers the early stage processes used create successful designs, from consumer products to complex, large scale engineering systems. The impact of this preliminary stage on final outcome is considerable, but its ambiguous nature makes it difficult to model and evaluate, and presents a fundamental challenge in design research.

Her research focuses on the key role of design representations in driving the early stage design. Her Tata work investigates strategies and representational tools to effectively elicit user needs from culturally diverse communities across India, and methods for incorporating these needs back into the design process.

Justin ReichJustin Reich
Justin Reich is the Executive Director of the MIT Teaching Systems Lab, and a research scientist in the MIT Office of Digital Learning. Justin is also an affiliate of the Berkman Center for Internet and Society at Harvard University, and a lecturer in the MIT Scheller Teacher Education Program, where he has taught 11.124 and 11.125.

Justin was the inaugural Richard L. Menschel HarvardX Research Fellow at Harvard University, and he’s the co-founder of EdTechTeacher, a professional learning consultancy devoted to helping teachers leverage technology to create student-centered, inquiry-based learning environments. He writes the EdTechResearcher blog for Education Week, and his writings have appeared in Science, The New Yorker, The Atlantic, Educational Researcher, The Washington Post, Inside Higher Ed, The Christian Science Monitor, and other publications.

Justin started his career teaching wilderness medicine and environmental science, and he later taught high school world history, and coached wrestling and outdoor activities.

Faculty Advisors

  • Anette “Peko” Hosoi, Associate Dean of MIT’s School of Engineering and Neil and Jane Pappalardo Professor of Mechanical Engineering in the Department of Mechanical Engineering.
  • Ian Waitz, Vice Chancellor, Jerome C. Hunsaker Professor of Aeronautics and Astronautics, and former Dean of Engineering.
  • Dan Frey, Professor of Mechanical Engineering in the MIT School of Engineering, Faculty Director of the MIT D-Lab, Co-Director of Experimental Design research in the SUTD-MIT International Design Center, and the Faculty Advisor for Suitability Research at the MIT-based Comprehensive Initiative on Technology Evaluation (CITE)
  • Justin Steil, Assistant Professor of Law and Urban Planning in the Department of Urban Studies and Planning in the MIT School of Architecture and Planning.
  • Dennis Kim, Ivan R. Cottrell Professor of Immunology in the MIT Department of Biology, MIT School of Science.

Teaching Assistants

  • Ben Linville-Engler, Fahad Punjwani, and Grace Kim

Lab Assistants

  • Edward Fan, Kat Jiang, Alexa Martin, and Noah McDaniel